About Swoon

Alicia, Designer

I’m a graphic designer by trade and fell in love with sewing many years ago. I think it was a natural path for me to mesh the two and start drafting my own sewing patterns. There’s nothing I like sewing together more than bags, so that’s mostly what I do! I am not much for frills, ruffles, or an obvious “homemade” look (much to the dismay of my 7 year old), so my patterns create bags that are simple, clean and easily modified by the advanced bag-maker.

I learned to sew clothing and bags using commercial paper patterns. As everyone knows, they can be a little vague and hard to follow with limited diagrams and absolutely no photos. I try to alleviate the frustration while keeping to the same to-the-point style. I want you to be able to comprehend what you are doing, so that you can learn and apply it to other projects. Swoon patterns do not have 100 steps with a photo for each of them. In fact, Swoon patterns have no photos. They are written in paragraph form with computer-drafted diagrams. Any enthusiastic beginner can sew up a Swoon bag, ambition is key. If you aren’t sure this is the pattern style for you, try one of the free patterns first. You will likely impress yourself.

Here is a one-page example of Swoon instructions:


In addition to me, Swoon has over 20 permanent testers who help immensely in getting a pattern ready for release. Swoon couldn’t exist without them.

Having said all that, if you do need help, there are a number of photo and video tutorials to guide you through that step you are having trouble with. I am available mostly all of the time if you run into any problems. Just fill out the contact form or holler on Facebook and I will get back to you as quick as a fox. A fox who sometimes eats, sleeps and turns its phone off.

If you’d like to know even more about me, click here for an interview over at Sew Not Perfect.

Please note: Shipments are going to be delayed this month. Orders for paper patterns (wholesale orders included) and materials placed after 3/9 will be shipped the last week of March. Downloadable patterns will still be available immediately by clicking "My Downloads".