About Swoon

Alicia, Designer

I’m a graphic designer by trade and fell in love with sewing many years ago. I think it was a natural path for me to mesh the two and start drafting my own sewing patterns. There’s nothing I like sewing together more than bags, so that’s mostly what I do! I am not much for frills, ruffles, or an obvious “homemade” look (much to the dismay of my 7 year old), so my patterns create bags that are simple, clean and easily modified by the advanced bag-maker.

I learned to sew clothing and bags using commercial paper patterns. As everyone knows, they can be a little vague and hard to follow with limited diagrams and absolutely no photos. I try to alleviate the frustration while keeping to the same to-the-point style. I want you to be able to comprehend what you are doing, so that you can learn and apply it to other projects. Swoon patterns do not have 100 steps with a photo for each of them. In fact, Swoon patterns have no photos. They are written in paragraph form with computer-drafted diagrams. Any enthusiastic beginner can sew up a Swoon bag, ambition is key. If you aren’t sure this is the pattern style for you, try one of the free patterns first. You will likely impress yourself.

Here is a one-page example of Swoon instructions:


In addition to me, Swoon has over 20 permanent testers who help immensely in getting a pattern ready for release. Swoon couldn’t exist without them.

Having said all that, if you do need help, there are a number of photo and video tutorials to guide you through that step you are having trouble with. I am available mostly all of the time if you run into any problems. Just fill out the contact form or holler on Facebook and I will get back to you as quick as a fox. A fox who sometimes eats, sleeps and turns its phone off.

If you’d like to know even more about me, click here for an interview over at Sew Not Perfect.